Project:
Audi 'Q3 in :03'
Audi Q3 in :03 was a dream project for our studio as we had such a wide, open brief to work with from the get-go. Not only were we given free rein to tap into a plethora of different design styles, but we also got to experiment with fun composition and playful lighting and animation. Throw in the Q3’s technical prowess and sophisticated contours for inspiration, it's easy to see how this came together so flawlessly!
The inherently mixed media vibe of the campaign plays out so nicely on social media as it keeps everything fresh and unexpected. Honestly, if you asked us which one was our favorite, we’d find it hard to answer! We love the whole collection and hope you do too!
Credits
- Design & Animation: Scholar
- Creative Director: Will Johnson
- Managing Director: Jo Arghiris
- Executive Producer: Kirsten Noll
- Head of Production: Tyler Locke
- Associate Creative Director: Macauley Johnson
- Lead Designer: Madison Ellis
- Senior Producer: Bridgette Spalding
- Designers: Jina Kwon, Gretel Cummings, Tomo Beddie, Will Burkhart, Sam Button, Liam Elias, Madison Kelly, Vin Kim, Jeremy Ramirez, David Rowley
- 2D Animators: Gretel Cummings, Madison Kelly, Sam Button
- 3D Generalists: Tomo Beddie, Will Burkhart, Thomas Choi, Liam Elias, Wu Hyun Lew, Jeffery JIP Jeong, Anthony Maiuri, David Rowley
- Editorial: Scholar
- Assistant Editor: Dominic Strazulo
- Client: Audi of America
- Agency: M/H VCCP
"Exploring how animations and images can be applied to different formats and using our modular know-how to craft these stories across different frameworks was the ultimate fun challenge."
PROCESS
"At the end of the day, our goal was to take viewers on a drive with us to explore the Audi Q3 in all its eclectic, design-drenched glory."