Project:
Bowers & Wilkins 'The Art of Sound'
"To make great sound, truly great sound, you have to appeal to not one sense, but every sense." - Heat SF, agency
When we were approached with this concept from B&W of being creatively driven by our senses, it's safe to say that we were all in. First we were immediately drawn to imagining ways of how we could accentuate how the light plays off the contours of the product and how the synapse could be elegantly integrated. To do this, we called on purposeful lighting and lensing, seeking to capture each sleek curve and fine detail of the Bowers and Wilkins Formation speakers.
Credits
- Production Company: Scholar
- Directors: William Campbell, Michael Tavarez
- Managing Director: Jo Arghiris
- Executive Producer: Kirsten Noll
- Head of Production: Tyler Locke
- Line Producer: Stan Sawicki
- DP: Stephen McGehee
- Production Designer: Michael Broaddus
- Design & Animation: Scholar
- Creative Director: William Campbell
- Associate Creative Director: Michael Tavarez
- Managing Director: Jo Arghiris
- Executive Producer: Kirsten Noll
- Head of Production: Tyler Locke
- Senior Producer: Adam Reeb
- Designers: Gretel Cummings, Madison Ellis, Cam Floyd, Jina Kwon, Andrew Tan, Daniel Onassis
- 2D Animators: Vin Kim, Jeffrey Jeong, Wu Hyun Lew
- 3D Generalist: Mark Branton
- Compositors: Navid Bagherzadeh, Adrian Lozano, Kevin Njoo
- Flame Artists: Matt Lavoy, Tom Leckie
- Storyboards: Gordon Kjucec, Arien Walizadeh
- Editorial: Scholar
- Editor: Jason Webb
- Previz Editor: Ismail Salahuddin
- Original Score: Elias Music
- Creative Director: Eric Ronick
- Mix: 740 Sounds
- Mixer: Stephen Dickson
- Client: Bowers + Wilkins
- Agency: Heat
"Using form to complement composition, technology to accentuate quality. We placed the product front and center with pristine photography and compelling visual embellishment."
PROCESS