Project:
Don't Fail Idaho 'Nowhere'
Drake Cooper of Boise, Idaho, approached us to help them craft a story of engaging disparity surrounding their “Don’t Fail Idaho” campaign. The staggering fact surrounding the core of the story, that only 1 in 5 kids are prepared for life after high school, became the center point of our visual exploration. We wanted to drop these kids off in “Nowhere,” so to do that we took our team to the sprawling, mountainous countryside of Sun Valley, Idaho. The beautiful landscape gave us everything we needed to visually accentuate a magnificently ballsy script. We’re already looking forward to heading back someday.
- Production Company: Scholar
- Directors: William Campbell & Will Johnson
- Executive Producer: Jo Arghiris
- Head of Production: Rachel Kaminek
- Line Producer: Tommy Dingwall
- DP: Thomas Banks
- Post Production Company: Scholar
- Creative Directors: William Campbell & Will Johnson
- Senior Producer: Tyler Locke
- 2D Animation: Sarah Beth Hulver, Matthew Andrews
- Editor: Jason Webb
- Flame Artist: Federico Saccone
- Client: J.A. and Kathryn Albertson Family Foundation
- Agency: Drake Cooper
- Creative Director: Jennie Myers
- Associate Creative Director: Sean Young
- Senior Copywriter: Scott Steele
- Brand Manager: Jess Carter
- Executive Producer: Dylan Amundson
“Imagination will often carry us to worlds that never were. But without it we go nowhere.”
– Carl Sagan
Behind the Scenes
We couldn’t travel all the way from Los Angeles to Idaho and not have a good time. Every moment was a new adventure and we found ourselves in awe of the surroundings at nearly every turn. After capturing hours of footage for the campaign, we found ourselves with an equally humongous amount of footage of us being… well, us.