Project:
ExtraMile 'You Deserve Extra'
This marks our third year of zipping and gliding through the ExtraMile store alongside the ever-charming ExtraMan. In the past, we've focused on establishing ExtraMan as a beloved character—a friendly superhero who arrives just when you need him. But this year, we're bringing a touch more sophistication to the mix. ExtraMan isn't new to the game; by now, he knows exactly what you need before you do. This time, we're turning the spotlight onto the real stars: the customers. We wanted to give them a cinematic experience, with dramatic lighting and camera work that dances between reality and style, making every moment feel like a scene straight out of a movie.
Credits
- Design & Animation: Scholar
- Creative Director: William Campbell
- Associate Creative Director: Liam Elias, Juan Carlos Cuadra
- Managing Executive E.P.: Kirsten Noll
- Head of Production: Nicole Smarsh
- Sr Producer: Seth Gantman
- Associate Producer: Alexandera Marca
- CG Supervisor: Kevin Kolodinsky
- Designers: Irma Hasanic, Jee Kim, Jina Kwon
- Model/Texture Artists: Krista Albert, Constance Bensen
- 3D Animators: Han Hu, Bill Burg, Derek Friesenborg
- Lighters: Cristina Kuong, Jamil Primas, Mirelle Underwood
- Previz: Slavik Anishchenko
- Hair Groom: Jason Tjahyadi
- 3D Character Rigging: Ohad Bracha
- Dynamics/FX: Tim Hayward
- Compositors: Ryan Kaplan, Kevin Njoo, Ashley Jahanshahi, Michael Loney
- Flame Artist: Rachel Moon
- Storyboards: Jasper Yu
- Media Manager: Adrianna McKinley
- Editorial: Scholar
- Editor: Dominic Strazulo