Project:
Georgia Aquarium 'Where Wonder Lives'
We dove into a sea of possibilities to craft an unforgettable campaign for the Georgia Aquarium. Through playful narratives, bold motion design, and vibrant animal moments, we aimed to capture the aquarium's awe-inspiring beauty while making it irresistible to visitors. From zooming in on curious faces to showcasing the grandeur of whale sharks, we seamlessly blended live-action and animated transitions to create a campaign brimming with energy, discovery, and delight. This project celebrates the magic of aquatic life, transforming it into a visual spectacle that reveals the true wonder of the Georgia Aquarium.
Credits
- Directors: William Campbell & Mike Tavarez
- Managing Executive Producer: Kirsten Noll
- Head of Production: Nicole Smarsh
- Line Producer: Rich Kaylor
- DP: Jordan McMonagle
- Stills Photographer: Fernando Decillis
- Design & Animation: Scholar
- Creative Directors: William Campbell & Mike Tavarez
- Art Director: Zach Herdman
- Managing Director / E.P.: Kirsten Noll, Anne Skopas
- Executive Producer: Kate Aspell, Peter Hullinger
- Head of Production: Nicole Smarsh
- Sr Producer: Andrew RIndlaub, Seth Gantman
- Associate Producer: Alexandera Marca
- Designers: Jina Kwon, Kyle Switzer
- 2D Animators: Danna Macias, Lizzi Ignasher, Jeff Jeong, Helen Slavutsky
- Compositors: Sam Bachman, Michael Cafarelli
- Previs Editors: Dominic Strazulo, Adrianna McKinley
- Editorial: Whitehouse Post
- Editor: Brian May
- Telecine
- Colorist: Matthew Schwab
- Mix & Sound Design: BAM Studios
- Mix & Sound Designer: David Leffel
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"This campaign was a kaleidoscope of creativity, with playful camera moves, dynamic transitions, and energetic typography that brought the aquarium's magic into every frame."









Process






"Every scene, from the towering majesty of the whale shark to the tiniest vibrant fish, was designed to feel larger than life, inviting audiences to immerse themselves in the wonder."






Behind-the-Scenes





