Project:
Synergy '30th Anniversary'
The power of one is a concept that we hold near and dear to our hearts. The idea that one person can change the lives of others and even the world. When we heard how the magic of Synergy kombucha had started from a son’s mission to heal his mother, we knew we had to infuse the campaign with every bit of light and humanity we could.
This campaign includes a 60-second spot that tells the story of how Synergy kombucha came to be and several 15s and 6s that highlight the magical benefits of kombucha. The brand and its origin story are so colorful it only made sense to paint the world in vivid hues with a dash of perfectly imperfect grain. Made up of a mixture of AE and cel animation, the scenes were animated as living, breathing moments strung together by light.
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Creative Director Art Director Executive Producer Head of Production Producer |
Design Lead Animation Lead Designers 2D Animators Cel Animators |
"Humanity is at the core of the story so it was important to infuse human touch into the animation by sprinkling cel wherever we could. Cel animating the characters ensured an organic, natural feel - perfect for the story of kombucha."
Spots
The Real Way
Sacred
Bottling Traditions
"From radiating hope in streams of kombucha to the culmination of humanity’s love and gratitude at the end, the concept of light played a huge role in our hero’s journey."
Process
