Gerald Ding is a director based in New York. His heavy range and striking visual approach have led him through 20 years in advertising, a run in the international film festival circuit, and most recently as narrative director for the video game franchise Madden NFL 22. His short documentary, Fayettenam, premiered at the Seattle International Film Festival before going on to win Best Documentary Short at the Hollywood International Moving Pictures Film Festival.

His work is defined by a mashing up of visual styles in both live-action and animation, thriving on celebrating authentic characters and the truth in their stories. His ability to creatively lead and direct talent is his secret sauce in large-scale and small productions, with some of his favorite projects being close collaborations with artists such as legendary skateboarders Ishod Wair and Shane O’Neill. His recent commercial clients include Apple, League Of Legends, Madden NFL, Airbnb, Square, Samsonite, and AT&T.

He is also a new dad, so his jokes are amazing.