SCHOLAR AD-LIBS 1.0

A Scholar Original

SCHOLAR AD-LIBS 1.0
  • PRESS

Leveraging an array of motion techniques, CD Will Johnson and the Scholar crew unleash their inner characters in this in-house short film “enhancing behavioral type in literal and metaphorically kinetic ways”.

Will Johnson: “With project timelines shrinking and viewing mediums shifting, we wanted to create a type project that was fast paced and super scroll-stopping. Embracing the chameleon-like personalities at Scholar, we set out to challenge the norm of type and messaging."

Read the original on stash.tv.

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It’s about the vibe as much as the technical challenge of stitching each different moment into a cohesive collection of designs. Allowing unique personalities to interact with different words in energetic ways, yet always with a keen eye on how the visuals thread the needle and sew together the collective.

Production
Scholar

Creative Director
Will Johnson

Art Director
Zach Herdman, Irma Hasanic

Managing Executive Producer
Kirsten Noll

Senior Executive Producer
Antonio Hardy

Director of Production
Tyler Locke

Head of Production
Nicole Smarsh


Associate Producer
Caroline Kaczynski

Designer
Ana Chang, Kiron Robinson, Irma Hasanic, Madison Ellis, Macauley Johnson, Olivia Trotter, Susie Scheer Zach Herdman

Animator
Kenny Kerut, Kirt Critoph, Kiron Robinson, Irma Hasanic, Macauley Johnson, Madison Ellis, Michael Cafarelli, Olivia Trotter, Susie Scheer, Zach Herdman

Music
Go Time “typo.s”
Floyd Wonder “mas queso”
Justice “One Night/All Night (Starring Tame Impala)”