This is the kind of world we love to sink our teeth into. We like to walk through the museum in our muddy boots. We love to find that unexpected juxtaposition that captures the essence of the story. The right image in the right moment. That gentle kiss and the slap in the face. This is thesis, antithesis, synthesis. This is 1+1= I could tell you but you’d never be the same.

2017 is the year mobile becomes the number one way people will consume video. This is the first commercial to be shot vertically as a truly social-first campaign. We rethought formats, composition and production. We designed a spot for mobile that looks just as amazing when broadcast on TV.