Akamai
'The Intelligent Edge'
Beneath each sport vignette lies a metaphorical story of navigating chaos through a vast and volatile digital space. These stories are about the willingness to overcome and the strength of the underlying Akamai technology. Unrivaled content delivery, performance, and security are portrayed by three elite athletes who shift and adapt to any obstacle thrown their way.
From the moment we got eyes on the unique concept to create films beyond the traditional tech explainer, we dove in headfirst with our friends at Doremus and never looked back. We crafted an artful and energetic visual world through the mixture of colorful lighting, practical weather FX, and high-speed photography. With a dash of Scholar animation, we elevated the live-action pieces into a space rippling with coding and data visualization.
Welcome to the Edge of the internet.
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Production Company Director Managing Director Executive Producer Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Art Director Managing Director Executive Producer |
Head of Production Designers 2D Animators 3D Generalists Compositors Flame Artist Storyboards Editor Assistant Editor Colorist Mix & Sound Design |
Layers of Akamai coding were integrated into particle simulations, to create data visualization that peels back the curtain of the unseen-coding world living just beneath the surface. Like atoms ricocheting, the data embellishes the motion of each athlete and draws intensity into every impact.
PROCESS
We stylized the lighting and cinematography, filling it with color and drama, building off of the branding to create ownable visual wrappers for each sport, then paired it with a dynamic approach to speed and time that dips in and out of slow motion.
