Bank of America
'Power To'
As a true collaborative process alongside Hill Holiday’s amazing team, this project planted itself quickly and firmly into our emotional stratosphere. From the moment we began the steps of uncovering the narrative thread that would tie the world of Bank of America’s “Power to” campaign together we were hooked. The visuals. The message. The tone and uplifting language of the campaign. We were electric.
To us this was an opportunity to craft something artful. To utilize our design-driven prowess and create an emotive world. To curate a powerful, ownable aesthetic for Bank of America. We brought with us our own amazing energy and allowed the positivity of the brand to shed a light on their wonderful endeavors in an elevated way. We also created a world where our heroes could comfortably tell their stories while simultaneously being immersed in a visually stunning world of their own creation.
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Production Company Directors Managing Directors/Executive Producers Heads of Production Line Producers DPs Production Designers Creative Directors Art Director
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Senior Producer Producer Projections Editor VFX Supervisor and Flame Lead Compositors Designer Editorial House Additional Editorial Client Agency |
MODULAR SPACE
"Through performance and photography, we wanted to show the world that their voice has the power to make a change. The power to make a difference."