Bleacher Report
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Bleacher Report

'The Dive'

+ DESIGN
+ MIXED MEDIA
+ SPORTS

Bleacher Report is read by, made by, and supported by fans of all teams in all sports, so it made perfect sense that we were tasked with creating a short film — a love letter really, not only to IU fans but to being a fan itself. Using only broadcast footage and real user-generated content, Scholar designed, animated, and edited the piece in our signature mixed-media style, capturing the story of the Hoosiers' incredible championship victory, condensing all the fan passion and energy into a single, unforgettable play. The film was made to celebrate the championship with the fans who lived it, across broadcast and owned social.

 

Credits

Creative Director
Madison Ellis, Macauley Johnson

Managing Director / E.P.
Kirsten Noll

Executive Producer
Kate Aspell

Head of Production
Nicole Smarsh

Senior Producer
Seth Gantman

Designers
Irma Hasanic, Jina Kwon, Justin Harder

2D Animators
Sam Bachman, Kyle Switzer, Siggy Alden, Benjamin Budzak, Mark Fain, Jeff Jeong, Lucas Mariano, Greg Rubner, Sarah Werber

Compositors
Matt Lavoy

Editorial
Scholar

Editor
Dominic Strazulo, Jack Lykins, Dannette Mehalik

Assistant Editor
Eli Harrigan

Mix & Sound Design
Casa Azul

Music Artist & Track Name
Take me higher, Jodi

Being a fan is distinctly human and it was important to us to emphasize that - the craft, the imperfections, the hand drawn line or carefully cut out player, the handmade proof that someone cared enough to make it.

"Through our design choices of curated colors, specific textures, and cheeky social captions we added up details that say 'we see you' to real IU fans."