Bud Light Summer Citrus Campaign


Recent, Live Action

We loved partnering with Wieden+Kennedy for the second summer in a row to bring the colorful, poppy world of Bud Light citrus flavors to life. This year the campaign expanded on the floating fruit peels fun! We made octopus-armed sand sculptures, a party of pool floats, and a killer miniature beach scene (complete with tiny towels)!

  • Production Company: Scholar
  • Directors: William Campbell & Sean Martin
  • Managing Director/EP: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Line Producer: Richard Kaylor
  • DP: Joe Maxwell
  • Production Designer: Trae King
  • Design & Animation: Scholar
  • Creative Directors: William Campbell & Sean Martin
  • Managing Director/Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Art Director: Dennis Go
  • Producer: Gregory Behrens
  • Designers: Michael Tavarez, Christina Barna
  • 2D Animators: Nick Johnnides, Rick Kuan, David Lee, Jaewoo Park, Hu Kai Su
  • Lead Compositor: Dae Kang
  • Compositors: Osvaldo Andreaus, Nav Bagherzadeh, Rachel Moon, Jeric Pimentel, Daniel Raschko
  • Flame Artist: Ben Vacarro
  • Storyboards: Daniel Colón, Brian Wilcox
  • Editorial: Scholar
  • Lead Editor: Dannette Mehalik
  • Editor: Chad Carbone
  • Assistant Editor: Evan Fredriksen
  • Telecine: Color Collective
  • Colorist: Alex Bickel
  • Mix & Sound Design: Sonic Union
  • Client: Anheuser-Busch
  • Agency: Wieden+Kennedy

'Not Dreaming'

'Fam Tan'



"Our compositing team ended up with 21,967 frames (that works out to 15 minutes) of beer bottles, peels and wedges to enhance, to clean-up, and to roto. The team was, as always, a bunch of champs."



"The joy on this job was shooting everything practically. From puppeteering five pool floats, to sourcing vintage 70's Barbie props, and using a leaf blower on sand sculptures, we were able to capture the magic in-camera, without CG."