Dentastix
When the Dentastix brief landed in our inbox, we were ecstatic to start chewing on it. Through a variety of assets, ranging from billboards and prints to social media animations, we explored the world of stop-motion wool art through the eyes of CG. We loved the opportunity to build a style that felt playful and tactile, where even the bacteria had personality. It lets us lean into that sweet spot where ‘ew’ becomes ‘aww’.
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Creative Director Art Director Managing Director / E.P. Executive Producer Head of Production |
Sr Producer Designers 2D Animators 3D Animators 3D Generalists |
To achieve the “fuzzy mouth” feeling we took a deep dive into CG felt and its look development - from the simplified silhouettes and the detailed threads, to the curated lighting which brought it all to life.
“When it came to translating our designs into animation, we relied on a low frame rate, a subtle displacement and a simplified motion language to capture the classic stop motion - tactile feel.”
PROCESS
Knowing that the primary deliverables for this project were large-format prints and billboards, we aimed for a level of detail that could withstand close scrutiny. Achieving the tactile, realistic texture of the felt required multiple rounds of look development and testing, but the result was a convincingly handmade feel, further emphasized by using a dropped frame rate to mimic true stop-motion animation.
