ExtraMile
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ExtraMile

'2025 Brand Campaign'

Does anything go better together than an afternoon T-ball game and some much-needed caffeine, or a BBQ and ExtraMan? Not in our book! To kick off ExtraMile’s summer season, we brought ExtraMan back in style alongside hot dogs, palm trees, and a whole lot of backup snacks. From the steamy hero shot of a MILE ONE Coffee and the sizzle of the grill to the gleam of the snack aisle, we set out to create a full-on summer sensory experience to bring ExtraMile’s delicious universe to life.

Credits

Creative Director
William Campbell

Associate Creative Director
Liam Elias

Managing Executive Producer
Kirsten Noll 

CG Lead
Kevin Kolodinsky 

Sr Producers
Seth Gantman, Kev Jones 

Associate Producer
Caroline Kaczynski 

Designers
Ana Chang, Jina Kwon, Tiago Calliari 

Model/Texture Artists
Brice Linane, Krista Albert, Constance Benson, Carlos Taborda

3D Animators
Beavan Blocker, Bill Burg, Michael Sime, Sarah Wolfe

Lighters
Brice Linane, Kevin Njoo, Jamil Primas, Juan Salazar, Carlos Taborda 

FX Artist
Tim Hayward 

Groom Artist
Jason Tjahyadi

Rigging Artist
Ohad Bracha

Compositors
Kevin Njoo 

Storyboards
Fred Fassberger 

Media Manager
Adrianna McKinley

Music, Mix & Sound Design
SHINDIG

T-BALL MAYHEM

At the heart of this film was building the tension of the almost-sip. That one perfect moment where Jose is just inches away from finally tasting his coffee. We focused on lighting and composition to heighten that anticipation, framing the chaos around him like a Renaissance painting, carefully composed, full of movement, and loaded with drama. Making the ordinary, everyday moment feel epic.

Slow motion was key. It wasn’t just for style; it was about giving every kid their moment. Composed Chaos. You really feel the girl’s dreamy cartwheel, her braids floating like they’re in zero gravity. You see the dirt kick up behind the kid diving, that dramatic puff of impact dust. Every movement made to feel unexpected, larger than life, and unapologetically ExtraMan.

BBQ GONE WRONG

This film danced between rhythm and reveal. Cutting between the confident calm of Tina to the charred chaos of Gus at the grill, all while building a world that feels vibrant, warm, and cheekily familiar. We had the chance to help shape that world through lighting, design, and visual storytelling, highlighting the golden glow of a summer afternoon and the little cinematic details that make the whole thing feel real.

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For this one, we really wanted the lighting to feel like we grabbed a camera, stepped into a real summer afternoon, and just started rolling. Instead of leaning into overly stylized CG lighting, we took cues straight from live-action cinematography and those little atmospheric details you only get when the sun’s doing half the work.

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