ExtraMile
'ExtraMan TV'
The process of reimagining ExtraMan was an enjoyable journey of character exploration. Our partners at Drake Cooper asked for an "Evolution not a Revolution" of ExtraMile’s mascot’s previous design. Our biggest goal was to make ExtraMan's intentions clear; he's here to help the customer treat themselves to all the goodies ExtraMile has to offer. So come on in and meet ExtraMan!
|
Design & Animation Creative Directors Art Directors Managing Director & E.P. Managing Executive Producer Director of Production Head of Production Producers CG Supervisor Designers Storyboard Artist Model/Texture Artists |
3D Animators 2D Animators FX Rigging Lighting Compositing Lead Compositors Flame Editor Assistant Editor
Mix & Sound Design |
We had an amazingly talented team of animators who quickly got to work figuring out how ExtraMan would move. We decided early on that he was capable of superhero speeds and stunts but he would only use these skills to help the customers or when presenting to the viewer. ExtraMan's movement revealed he was in control of his situations but was still susceptible to the occasional automatic sliding door closing on him.
PROCESS
Once we discovered his personality we began redesigning him, sketching dozens of design options that were short, tall, skinny, or muscular. We also presented pages of color options for his suit and crest, until we narrowed down his design to one that fit our initial goal of making him more approachable.
