'F8 Hype Video'
"Sometimes we need to design fearlessly without boundaries in order to achieve a beautifully authentic result. The 'F8 Hype Video' transformed through our creative process as we whittled down the gratuitous in order to focus on the impressive functionality of new Facebook."
- Michael Tavarez, Creative Director
Credits
- Design & Animation: Gentleman Scholar
- Creative Directors: William Campbell
- Associate Creative Director: Michael Tavarez
- Managing Director/Executive Producer: Jo Arghiris
- Head of Production: Tyler Locke
- Senior Producer: Antonio Hardy
- Designers: Vin Kim, Madison Ellis
- 2D Animator: Sam Bachman
- Flame Artist: Matt Lavoy
- 2D Animators: Conner O'Brien
- Storyboard Artists: Gordan Kljucec, Orpheus Collar
- Editorial: Gentleman Scholar
- Assistant Editor: Dominic Strazulo
- Music: In House Music+Sound
- Composer: Christopher Wray
- Creative Partner: Facebook
“When you give everyone a voice and give people power, the system usually ends up in a really good place.”
- Mark Zuckerberg, CEO & Founder of Facebook
Process
“It all starts with a fresh new design, that is simpler, faster, more immersive, and puts community at the center.”
- Fidji Simo, Head of FB App