Gila River Resorts and Casinos


Gila River Resorts and Casinos '2023 Brand Campaign'


Animation, Live Action

Come as you are. Be who you want. Elevate alongside friends and strangers alike. Gila River Resorts & Casinos has opened its doors to capture the authenticity and individuality in all of us. We wrapped this message in an exciting set of films that celebrates the experience through stylish live action and animated accents. From sun-filled pool party moments and late night champagne cheers, to the anticipation of a winning dice throw or slot pull.

  • Production Company: Scholar
  • Directors: Chris Finn, Will Johnson
  • Managing Executive Producer: Kirsten Noll
  • Director of Production: Tyler Locke
  • Line Producer: Richard Kaylor
  • DP: Daisy Zhou
  • Production Designer: Jim Warren
  • Design & Animation: Scholar
  • Creative Directors: Chris Finn, Will Johnson
  • Creative Lead: Irma Hasanic
  • Managing Executive Producer: Kirsten Noll
  • Director of Production: Tyler Locke
  • Sr Producer: Kev Jones
  • Associate Producer: Spencer Moritz
  • Designers: Danni Fisher-Shin, Jina Kwon, Amy Wallace, Hana Yean, Irene Feleo, Nick Iluzada, Jeffrey Jeong, Siena Mae, Daniela Silva
  • 2D Animators: Sam Bachman, Michael Cafarelli, Kirt Critoph, Kenny Kerut
  • Cel Animators: Alex Bernas, Ana Chang, Barbara Benas, Olivia Blanc, Aly Tain, Khylin Woodrow
  • 3D Generalist: Kirt Critoph
  • Compositor: Kevin Njoo
  • Senior Compositor & Flame Artist: Ryan Kaplan
  • Media Manager: Adrianna McKinley
  • Storyboards: Jasper Yu
  • Editorial: Scholar
  • Editor: Dominic Strazulo, Zach Vandlik
  • Assistant Editor: Aaron Pryka
  • Telecine: Company 3
  • Colorist: Bryan Smaller
  • Mix & Sound Design: 750mph
  • Music: Outasight - “Attention”

"Every image is a reflection of the dynamic landscape around our heroes. It’s the essence of who we want to be, the 'reality' of their sensory existence. We showcased this experience through exciting design and sophisticated animation accents. Gestural motion that adds emotion and personality to each hero throughout the campaign."


Behind the Scenes

"The movement of the camera as a character was an integral part to keeping an exciting pace in the film. We pushed the camera to match our energy. It tilts, zooms, pans, and is in constant motion from the jump. We utilized the Arri Trinity to allow fluidity in our movements and break past the usual constraints, incorporating all axes."