Google
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Project:

Google 'Stadia Founders'

What better way to create an explainer video for the Google Stadia "Founders" than with a thrilling animated journey using a cast of extraordinary characters. Join them on an adventure as we showcase the exclusive benefits of this one-of-a-kind gaming technology. 

Credits
  • Design & Animation: Scholar 
  • Creative Director: William Campbell 
  • Managing Director/ E.P.: Jo Arghiris 
  • Executive Producer: Kirsten Noll 
  • Head of Production: Tyler Locke 
  • Associate Creative Director: Mike Tavarez 
  • Art Director: Madison Ellis 
  • Senior Producer: Bridgette Spalding 
  • Designers: Madison Ellis, Grace Poole, Nick Illuzada, Nic Nazzaro 
  • 2D Animators: Madison Ellis, Macauley Johnson, Sam Bachman, Sam Button
  • Cel Animators: Danni Fisher-Shin, Aly Tain, Blake Patrick, Matthew Everton, Sam Bachman, Angela Stempel, Oliver Wee, Sam Button, Ana Chang, Gretel Cummings, Madison Ellis, Mike Tavarez, Tomas Vallecillo
  • 3D Generalists: Mike Tavarez 
  • Compositors: Madison Ellis 
  • Storyboards: Madison Ellis 
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  • Artist & Track Name: Antfood

"From Yetis to Pugburgers, we brought the avatar headshots of Stadia to life and imagined their complete character designs. Using only their profiles we had to dive deep and expand their worlds to discover who each of these wild characters are."

Process

"This character-driven adventure embraced simple environments with a bold graphic style, allowing for maximum enjoyment without compromising on important information. The aim was to provide clear instructions that inspire gamers to pick up their controller and start playing."