Project:
Honda 'Whatever You Need'
Our goal was to craft something both unique and intriguing by combining our passion for visual storytelling with our honed, design-driven aesthetic.
To pull this off with flying colors, we first wanted to determine a specific personality for each car. Using the already solid foundations of past Honda campaigns, we evolved the design language and stylistic approach to a place where we could clearly define the personalities of each vehicle. From there, we applied a tailormade touch of mixed media elements to ensure all viewers a vibrant, color-filled adventure ahead!
Credits
- Production Company: Scholar
- Directors: William Campbell, Michael Tavarez
- Managing Director/EP: Jo Arghiris
- Head of Production: Tyler Locke
- Line Producer: Richard Kaylor
- DP: Neil Shapiro
- Production Designer: Trae King
- Design & Animation: Scholar
- Creative Directors: William Campbell, Michael Tavarez
- Managing Director/EP: Jo Arghiris
- Head of Production: Tyler Locke
- Art Directors: Vin Kim, Juan Carlos Cuadra
- CG Supervisor: Tim Hayward
- Compositing Supervisor: Matt Lavoy
- Senior Producer: Antonio Hardy
- Associate Producer: Kev Jones
- Designers: Chris Finn, Jina Kwon, Hana Eunjin Yean, Cam Floyd, Madison Ellis
- 2D Animator: Vincent Wang
- Cel Animators: Trish Janovic, Gretel Cummings, Danni Fisher-Shin, Blake Patrick
- 3D Generalist: Jacques Clement
- Lighters: Allan Bernardo, Jeffrey Lee, Kevin Lim, Patrick Warner
- Roto Artist: Adrian Lozano
- Compositors: Kristal Chinn, Andrew Hardaway, Ian Blewitt
- Flame Artist: Matt Lavoy
- Storyboards: Bryan Deloach
- Matte Painter: Tim Matney
- Editorial: Scholar
- Editor: Jason Webb
- Assistant Editor: Miki Gilmour
- Client: American Honda Motor Co. Inc.
- Agency: RPA
'The Whole Package'
Process
"By carefully timing and seamlessly embedding our animations, live action elements and graphics, we were able to enhance the overall narrative to highlight each vehicle’s array of features and strengths."