Project:
Kohler 'Make a Lasting Expression'
To harness Kohler's style of lasting expression, we created an art-directed and simplified world where style-driven characters and striking faucets take center stage. Design-forward, fashion-central, these stories are told through choreographed moments that feel both magical and real. Each environment was designed to elicit memorable snapshots of a wide range of Kohler products while capturing a vibrant, imaginative feeling and seamless technique.
We started with a series of portraits. People young and old, short and tall, all daring to be unapologetically who they are. Be bold. Be original. Be you.
Credits
- Production Company: Scholar
- Directors: Will Johnson, Michael Tavarez
- Managing Executive Producer: Kirsten Noll
- Director of Production: Tyler Locke
- Line Producer: Richard Kaylor
- Director of Photography: Dallas Sterling
- Production Designer: Sara Kugelmass
- Design & Animation: Scholar
- Creative Director: Will Johnson, Michael Tavarez
- Managing Executive Producer: Kirsten Noll
- Director of Production: Tyler Locke
- Senior Producer: Seth Gantman
- Producer: Mary Mondrus
- Designers: Liam Elias, Susie Scheer, Daniel Onassis
- 2D Animators: Jeffrey 'Jip' Jeong, Jay Kim, Matt Andrews, Dennis Go
- 3D Generalists: Timur Salikov
- Model/Texture Artists: Garrett Norlin, Lucia Huang
- Compositors: Michael Loney, Austin Brown, Cris Kong
- Flame Artists: Matt Lavoy, Ryan Kaplan
- Storyboards: Mark Yates
- Editor: Dominic Strazulo
- Secondary Editor: Ismail Salahuddin, Zach Vandlik
- Colorist: Seth Ricart
- Mix & Sound Design: Formosa
- Mix & Sound Designer: John Bolen
- Artist & Track Name: Lucky Day by Louis II
"We crafted a balance of magic and reality featuring unique talent and stylized sets that showcase a range of Kohler faucets."
Process
"Every decision made was geared towards creating an eye-catching narrative. We wanted to intertwine our remarkable cast and their ownable spaces through visual landscapes that would allow the brand to shine through."
