We all have things that feel just right, and we know it when we have it. We try different options—too big, too small, looks funny—and then... there it is, just right. We crafted vignettes that speak to all different types of people and all the different ways they use their phones. The natural simplicity of this piece speaks for itself. Our eclectic cast of hands and their curated styling, their corresponding backgrounds and secondary story elements all show how this phone is truly a “fit for all.”

We called it The Goldilocks Phone.