Project:
Mercury 'Spring Brand Campaign 2024'
In our collaborative venture with Mercury, our team at Scholar set out to master the art of making the complex seem simple through a metaphoric brand campaign. From the initial concept through final execution, we aimed to capture Mercury’s essence of precision in a bold and exciting way. We focused on creating visuals that seamlessly blended CG animation with stunning live-action production. Our goal was to construct a stylized world that mirrored the elegance of the Mercury brand, delivering a campaign that was not only visually cohesive but also richly symbolic.
Credits
- Brand Partner & Production: Scholar
- Directors: Will Johnson & Mike Tavarez
- Managing Director / E.P.: Anne Skopas
- Executive Producer: Kate Aspell
- Head of Production: Nicole Smarsh
- Line Producer: Rich Kaylor
- DP: Sebastian Cantillo
- Design & Animation: Scholar
- Creative Directors: Will Johnson & Mike Tavarez
- Associate Creative Director: Vin Kim
- Managing Director: Anne Skopas
- Executive Producer: Kate Aspell
- Head of Production: Nicole Smarsh
- Sr Producer: Andrew Rindlaub
- Associate Producer: Spencer Moritz
- Lead Designer / Animator: Vin Kim
- Designers: Kirt Critoph, Liam Elias, Irma Hasanic, Zach Herdman, Jee Kim, Kiron Robinson, Rolando Barry, Dylan Blau, Helen Slavutsky
- 3D Animators: Michael Cafarelli, Kirt Critoph, Dylan Blau, Andrew Tan
- 2D Animators: Sam Bachman, Kirt Critoph, Kenny Kerut, Helen Slavutsky, Stephen Villari
- Storyboards: George Zapata
- Compositors: Ryan Kaplan, Rachel Moon
- Flame Artists: Ryan Kaplan, Rachel Moon
- Media Manager: Adrianna McKinley
- Editorial: Scholar
- Editor: Dominic Strazulo
- Assistant Editor: Adrianna McKinley
- Mix & Sound Design: One Thousand Birds
- Mix & Sound Designer: Hayley Livingston
- Music: Alexander Rossi Music
- Artist: Alexander Rossi