Nike
'G-Dragon'
With beautiful Nike still photography as our foundation, we took cues from nature and infused just the right amount of CG to simulate the passage of time. By replicating the growth cycle of the Daisy and the withering of the shoe’s exterior, we hoped to capture the subtlety and organic beauty of traditional time-lapse photography.
Credits
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Design & Animation Creative Director Associate Creative Director Managing Director / E.P. Head of Production CG Supervisor CG Lead Producer Model/Texture Artist |
3D Animator Compositor
Mix & Sound Design Mix & Sound Designer
Music Composer
Client |
PROCESS
This was a project that sneaker-heads and CG nerds alike could truly rally behind. Luckily, we are both of those things.
