Project:
Peloton 'Holiday'
What do you see, feel, and hear when you lose yourself in a Peloton workout? That’s what we wanted to visualize for Peloton’s holiday campaign. Our recipe: start from the color palette of festive lights, sprinkle in some music video vibes, a dash of hype from the Peloton trainers, and a heap of kinetic camera transitions.
Every room was lit and designed to nod to the individual personality of each home athlete, building a sense of authenticity in the spaces. Camera motion was tied to the inertia of the workout, bridging scenes and connecting the Peloton community as one family. The end result is a visceral jolt of energy that almost motivated us to work off those holiday meal calories. Almost.
Credits
- Production Company: Scholar
- Directors: Gerald Ding, Sean Martin
- Managing Executive Producer: Kirsten Noll
- Director of Production: Tyler Locke
- Head of Production: Nicole Smarsh
- Line Producer: Sheena Dolce
- DP: Mikey Van Beuren
- Design & Animation: Scholar
- Creative Directors: Gerald Ding, Sean Martin
- Managing Executive Producer: Kirsten Noll
- Director of Production: Tyler Locke
- Head of Production: Nicole Smarsh
- Senior Producer: Michael Heil, Stacy Torres
- Animation Supervisor: Han Hu
- Compositors: Dae Kang, Fuchun Chu, Mercedes Paulino
- Flame Artist: Ryan Kaplan, Theo Maniatis
- Storyboard Artist: Mark Yates
- Editorial: Scholar
- Editor: Alex Trierweiler, Joe Simmons
- Assistant Editor: Louie Cohen
- Telecine: Company 3
- Colorist: Dave Hussey
- Mix & Sound Design: Lime Studios
- Mix & Sound Designer: Sam Casas
“We wanted to transport you into the subjective headspace (we dubbed it the Hype Space™) you’re in during a Peloton workout. We brought a fresh vibe to the Peloton world that stands out from the competition. We wanted it to feel like you’re in the colorful workout studio with the trainer, connecting and feeding off their motivation as the details of the real world around you fade away.”
Process
