Peloton
'Holiday'
What do you see, feel, and hear when you lose yourself in a Peloton workout? That’s what we wanted to visualize for Peloton’s holiday campaign. Our recipe: start from the color palette of festive lights, sprinkle in some music video vibes, a dash of hype from the Peloton trainers, and a heap of kinetic camera transitions.
Every room was lit and designed to nod to the individual personality of each home athlete, building a sense of authenticity in the spaces. Camera motion was tied to the inertia of the workout, bridging scenes and connecting the Peloton community as one family. The end result is a visceral jolt of energy that almost motivated us to work off those holiday meal calories. Almost.
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Production Company Directors Managing Executive Producer Director of Production Head of Production Line Producer Director of Photography
Design & Animation Creative Directors Managing Executive Producer Director of Production Head of Production Senior Producer |
Animation Supervisor Compositors Flame Artist Storyboard Artist
Editorial Editor Assistant Editor
Telecine Colorist
Mix & Sound Design Mix & Sound Designer |
We wanted to transport you into the subjective headspace (we dubbed it the Hype Space™) you’re in during a Peloton workout. We brought a fresh vibe to the Peloton world that stands out from the competition. We wanted it to feel like you’re in the colorful workout studio with the trainer, connecting and feeding off their motivation as the details of the real world around you fade away.
PROCESS
