Project:
Porsche 'Essence'
The essence of Porsche lies in its heritage— timeless design, exceptional performance, and decades of innovation that continually redefines style and substance. By diving into its historic past, we gathered the defining elements that make a Porsche unmistakably Porsche. With sleek designs and transitions, we effortlessly connected the new all-electric Macan and Taycan to their legendary predecessors, showcasing the future while honoring the past.
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Creative Directors Associate Creative Director Executive Producer Head of Production Sr Producer Associate Producer Designers 2D Animators Compositors |
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Media Manager Editorial Editor Telecine Colorist Music Executive Producer Composer Mix & Sound Design Mix and SFX |
The chance to craft an original edit from a collection of high energy and iconic footage spanning decades offered a unique opportunity to refresh and make the clips feel brand new alongside the Macan and Taycan.
Spots
Aerodynamics
Outrace
Possibilities
Spin
From the start we aimed to push the designs beyond the obvious - breaking, blending and merging footage to find the most interesting ways to connect our car models and best accentuate their similarities.
