Porsche 'Essence'
The essence of Porsche lies in its heritage— timeless design, exceptional performance, and decades of innovation that continually redefines style and substance. By diving into its historic past, we gathered the defining elements that make a Porsche unmistakably Porsche. With sleek designs and transitions, we effortlessly connected the new all-electric Macan and Taycan to their legendary predecessors, showcasing the future while honoring the past.
Credits
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Creative Director(s)
Will Johnson, Macauley Johnson Associate Creative Director
Madison Ellis Executive Producer
Kate Aspell Head of Production
Nicole Smarsh Sr Producer
Andrew Rindlaub Associate Producer
Alexandera Marca Designers
Ana Chang, Kiron Robinson, Danna Macias 2D Animators: Sam Bachman, Michael Cafarelli, Kenny Kerut, Dylan Blau, Jack Lykins, Garret Walter, Sarah Werber
Compositors
Kevin Njoo, Rachel Moon |
Media Manager
Adrianna McKinley Editorial
Scholar Dominic Strazulo, Dannette Mehalik, David Nitzche Telecine
Company3 Colorist
Jaime O'Bradovich Music
Beacon Street Studios Executive Producer
Leslie DiLullo Composer
Andrew Feltenstein Mix & Sound Design
SSW Studios Mix and SFX
Sarah Webb |
"The chance to craft an original edit from a collection of high energy and iconic footage spanning decades offered a unique opportunity to refresh and make the clips feel brand new alongside the Macan and Taycan."
SPOTS
AERODYNAMICS
OUTRACE
POSSIBILITIES
SPIN
From the start, we aimed to push the designs beyond the obvious - breaking, blending, and merging footage to find the most interesting ways to connect our car models and best accentuate their similarities.
