Project:
Porsche 'Essence'
The essence of Porsche lies in its heritage— timeless design, exceptional performance, and decades of innovation that continually redefines style and substance. By diving into its historic past, we gathered the defining elements that make a Porsche unmistakably Porsche. With sleek designs and transitions, we effortlessly connected the new all-electric Macan and Taycan to their legendary predecessors, showcasing the future while honoring the past.
Credits
- Creative Director(s): Will Johnson, Macauley Johnson
- Associate Creative Director: Madison Ellis
- Executive Producer: Kate Aspell
- Head of Production: Nicole Smarsh
- Sr Producer: Andrew Rindlaub
- Associate Producer: Alexandera Marca
- Designers: Ana Chang, Kiron Robinson, Danna Macias
- 2D Animators: Sam Bachman, Michael Cafarelli, Kenny Kerut, Dylan Blau, Jack Lykins, Garret Walter, Sarah Werber
- Compositors: Kevin Njoo, Rachel Moon
- Media Manager: Adrianna McKinley
- Editorial: Scholar
- Editor: Dominic Strazulo, Dannette Mehalik, David Nitzche
- Telecine: Company3
- Colorist: Jaime O'Bradovich
- Music: Beacon Street Studios
- Executive Producer: Leslie DiLullo
- Composer: Andrew Feltenstein
- Mix & Sound Design: SSW Studios
- Mix and SFX: Sarah Webb
“The chance to craft an original edit from a collection of high energy and iconic footage spanning decades offered a unique opportunity to refresh and make the clips feel brand new alongside the Macan and Taycan.”
Spots
Aerodynamics
Outrace
Possibilities
Spin
"From the start we aimed to push the designs beyond the obvious - breaking, blending and merging footage to find the most interesting ways to connect our car models and best accentuate their similarities.”
