Porsche 'Essence'
0:00

Project:

Porsche 'Essence'

Type:

2D ANIMATION, AUTOMOTIVE

The essence of Porsche lies in its heritage— timeless design, exceptional performance, and decades of innovation that continually redefines style and substance. By diving into its historic past, we gathered the defining elements that make a Porsche unmistakably Porsche. With sleek designs and transitions, we effortlessly connected the new all-electric Macan and Taycan to their legendary predecessors, showcasing the future while honoring the past. 

Credits

Creative Directors
Will Johnson, Macauley Johnson

Associate Creative Director
Madison Ellis

Executive Producer
Kate Aspell

Head of Production
Nicole Smarsh

Sr Producer
Andrew Rindlaub

Associate Producer
Alexandera Marca

Designers
Ana Chang, Kiron Robinson, Danna Macias

2D Animators
Sam Bachman, Michael Cafarelli, Kenny Kerut, Dylan Blau, Jack Lykins, Garret Walter, Sarah Werber

Compositors
Kevin Njoo, Rachel Moon

 

Media Manager
Adrianna McKinley

Editorial
Scholar

Editor
Dominic Strazulo, Dannette Mehalik, David Nitzche

Telecine
Company3

Colorist
Jaime O'Bradovich

Music
Beacon Street Studios

Executive Producer
Leslie DiLullo

Composer
Andrew Feltenstein

Mix & Sound Design
SSW Studios

Mix and SFX
Sarah Webb

 

The chance to craft an original edit from a collection of high energy and iconic footage spanning decades offered a unique opportunity to refresh and make the clips feel brand new alongside the Macan and Taycan.

 

Spots

0:00

Aerodynamics

0:00

Outrace

0:00

Possibilities

0:00

Spin

From the start we aimed to push the designs beyond the obvious - breaking, blending and merging footage to find the most interesting ways to connect our car models and best accentuate their similarities.