Porsche Taycan
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Project:

Porsche Taycan 'Cool Like Dat'

Type:

Animation

Revolutionizing the automotive landscape, our collaboration with Porsche unveils an electrifying vision embodied in the all-new Porsche Taycan. It is a testament to innovation, showcasing the seamless fusion of cutting-edge technology and timeless design. With vibrant hues and mesmerizing CG rendering, each frame captures the essence of dynamic motion, illuminating the exhilarating experience that awaits within the sleek contours of the Porsche Taycan.

Credits
  • Design & Animation: Scholar

  • Creative Directors: Will Johnson & Chris Finn

  • Associate Creative Director: Vin Kim

  • Managing Director / E.P.: Anne Skopas

  • Executive Producer: Kate Aspell

  • CG Supervisor: Tim Hayward

  • Sr Producer: Andrew Rindlaub

  • Associate Producer: Caroline Kaczynski

  • Designers: Kirt Critoph, Vin Kim, Morad Enayet, Javier Tommasi, Mauricio Villa, Vitaliy Yakin, Garret Walter

  • Model/Texture Artists: Kevin Lim, Adam Newman

  • Animators: Michael Cafarelli, Kirt Critoph, Mauricio Villa, Garret Walter

  • Lighters: Kevin Kolondinsky, Kevin Njoo, Steve Burger, Kevin Lim, Cristina Kuong

  • Compositors: Matt Lavoy, Kevin Njoo, Andrew Hardaway

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  • Editorial: Scholar

  • Editor: Dominic Strazulo

  • Assistant Editor: Adrianna McKinley 

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  • Audio: Another Country

  • Sound Designer & Mixer: Jordan Stalling

"Our goal was to sculpt an electric symphony in motion, meticulously sculpting the Porsche Taycan TV spot to showcase the fusion of precision engineering and artistic finesse."

"With every pixel and frame meticulously choreographed, the production process for the Porsche Taycan spot was a testament to pushing boundaries, fusing technological prowess with creative ingenuity, resulting in an immersive visual journey."