Porsche
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Porsche

'There is no substitute'

+ 2D ANIMATION
+ MIXED MEDIA
+ AUTOMOTIVE

The iconic Porsche posters are embedded into the DNA of this project. We were challenged to channel the bold, eye-catching legacy of these classic visuals and reimagine them for a new era. The goal was to craft a modern graphic world that feels both timeless and forward-thinking. Every element was designed to echo the energy, precision, and legacy of the brand, while pushing it into a new visual dimension. The result is a vibrant fusion celebrating Porsche’s storied heritage with a contemporary voice.

Credits

Creative Directors
Will Johnson, Chris Finn

Art Director
Zach Herdman

Managing Executive Producer
Kirsten Noll

Executive Producer
Kate Aspell

Head of Production
Nicole Smarsh

Senior Producers
Seth Gantman, Andrew Rindlaub

Producer
Mary Mondrus

Designers
Cristina Barna, Ana Chang, Madison Ellis, Irma Hasanic, Jina Kwon, Danna Macias, Sean Martin, Mikhail Pakhomov

2D Animators
Sam Bachman, Kirt Critoph, Kenny Kerut, Vin Kim, Kyle Switzer, Helen Slavutsky, Garret Walter

Media Manager
Adrianna McKinley

 

We used every tool at our disposal to bring depth and speed to the still imagery while staying true to the graphic style of the piece. 

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"Our approach included replacing wheels, recreating shadows, adding additional reflection passes to the cars, and adding subtle warping and parallax effects to the transitions."

THERE IS NO SUBSTITUTE