We partnered with R/GA and Samsung to introduce the world to the hundreds (yes hundreds!) of detail-oriented tests a washing machine goes through before being born into the world. 

The goal was to showcase how these rigorous tests tie into real-world situations in a fun and visually compelling way. Through a combination of Live Action, CG and a dash of tongue in cheek humor, we crafted a story that pulls you through the lab, into the home and back again.