Project:
Samsung 'From Lab to Life'
We partnered with R/GA and Samsung to introduce the world to the hundreds (yes hundreds!) of detail-oriented tests a washing machine goes through before being born into the world.
The goal was to showcase how these rigorous tests tie into real-world situations in a fun and visually compelling way. Through a combination of Live Action, CG and a dash of tongue in cheek humor, we crafted a story that pulls you through the lab, into the home and back again.
|
Production Company Director Executive Producer Head of Production Line Producer Director of Photography Production Designer
Design & Animation Creative Director Executive Producer Head of Production Art Director CG Supervisor Producer Designers 2D Animation Model/Texture Artists |
3D Generalists Lighters Compositors Flame Artist Storyboards
Editorial Editor
Telecine Colorist
Mix & Sound Design
Music
Client Agency |
In the Lab & at Home
Process
Behind the Curtain