Samsung
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Project:

Samsung 'From Lab to Life'

Type:

COMEDY, LIVE ACTION, PRODUCT

We partnered with R/GA and Samsung to introduce the world to the hundreds (yes hundreds!) of detail-oriented tests a washing machine goes through before being born into the world. 

The goal was to showcase how these rigorous tests tie into real-world situations in a fun and visually compelling way. Through a combination of Live Action, CG and a dash of tongue in cheek humor, we crafted a story that pulls you through the lab, into the home and back again. 

Credits

Production Company
Scholar

Director
Will Johnson

Executive Producer
Christina Roldan

Head of Production
Ryan McLaughlin

Line Producer
Jon Dino

Director of Photography
Jackson Parrell

Production Designer
Phillip Barker

 

Design & Animation
Scholar

Creative Director
Will Johnson

Executive Producer
Christina Roldan

Head of Production
Ryan McLaughlin

Art Director
Dennis Go

CG Supervisor
Clint Chang

Producer
Gregory Behrens

Designers
Cristina Barna, Dennis Go

2D Animation
Dennis Go

Model/Texture Artists
Natalia Perez, Justin Diamond

3D Generalists
Andrew Ortiz, George Smaragdis

Lighters
Oliver Castle, Mike Papagni, Erwin Riau, Nick Tustin

Compositors
Navid Bacherzadeh, Artur Elson, Jeen Lee, Shandy Tam

Flame Artist
Ben Vaccaro

Storyboards
Gabriel Pages

 

Editorial
Scholar

Editor
Ethan Simmons

 

Telecine
FreeFolk

Colorist
Paul Harrison

 

Mix & Sound Design
One Thousand Birds

 

Music
MassiveMusic

 

Client
Samsung

Agency
R/GA

In the Lab & at Home

Process

Behind the Curtain

Straight from the Lab, into your home.