Taco Bell
'Decades Y2K'
Welcome to the new millennium. We cracked open the Y2K time capsule and brought it roaring into the present. This campaign is a maximalist mixtape of everything that made the early 2000s iconic: from our memories of frosted tips to TRL countdowns, boy band debates to bootleg LimeWire tracks. And of course, the most delicious Taco Bell bites! A sensory overload of stylized live action, VFX, animation, and design, fused together like a burned CD of our cultural memory. But this wasn’t just nostalgia for nostalgia’s sake, it was a reactivation. A reimagining. A reminder that the chaos, the charm, and the no-rules creativity of that era still resonates today.
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Production Company Directors Managing Executive Producer Executive Producer Head of Production Line Producer Director of Photography Still Photographer Production Designer
Design & Animation Creative Directors Managing Executive Producer Executive Producer Head of Production Senior Producer
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Lead Designer Designers 2D Animators 3D Animators Compositors Flame Artist Storyboards Media Manager Editor Telecine Colorist Mix & Sound Design Mix & Sound Designer Music Artist & Track Name |
Every movement is a baton pass. Constant motion from one clique to the next, with food moments tucked between like beat drops in a Y2K music video.
THIS TAKES ME BACK
MEET OUR CHARACTERS
PROCESS
“Our supers are loud, layered, and of the era…in the best, most nostalgic way. We embraced digital excess. Mall kiosk palettes, message board vibes, MySpace bling - all refined just enough to feel deliberate.”
We didn’t just build a Taco Bell — we built a Y2K dreamscape. Bold, colorful, and dripping in early-2000s energy. A space that feels more like a music video soundstage than a restaurant.
