Target
Holiday 2025
Scholar’s largest holiday campaign to date began as a simple brief and quickly snowballed into a full-scale universe. One powered with heart, humor, and a healthy dose of wonder. Step inside and you will find the blueprint of how our team dreamed, crafted, and animated a world where a fluffy Yeti, three mischievous Mice, and one fearless Gingerbread bring holiday magic to life.
With over 30 unique spots spanning from in-store to Times Square, Scholar set out to build a world worth believing in, and our team answered with craft, precision, intention, and imagination. Every gesture, sparkle, and burst of personality was designed to make these characters feel authentic, charming, and alive.
Welcome to the Target Holiday World.
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Executive Creative Director, Partner Creative Directors Managing Director/Executive Producer Executive Producer Director of Production Head of Production CG Supervisor Sr. Producer Producer Designers Model/Texture Artists 2D Animators DMP 3D Animators |
3D Generalists 3D Rigging Lighters Dynamics/FX Compositors Flame Artist Storyboards Editor Assistant Editor Sound Design Mix Mix Engineer Music Artist & Track Name |
"This project was one of Scholar’s most ambitious yet, and partnering early with Target gave us the chance to craft the world from the ground up. From scripts and concepting to look-development, animation, lighting, and rendering, every step allowed us to shape the magic of this winter wonderland. With so many stories to tell, our focus was on developing a visual language that fit seamlessly within the larger campaign and help push it forward."
Bringing these characters to life meant treating them like real performers, shaping their quirks, refining their gestures, and letting their personalities lead the animation.
MOVING FAST
CYBER PREMIERE
THE CATCH
WONDER OUT IN THE WORLD
“This world demanded detail at every scale. We built scroll stopping stories big enough to look you in the eye, from the smallest phone screen to a forty-foot billboard.”
MYSTICAL MAGICAL FACTORY
"We didn’t just build environments; we built a living holiday world that our characters could truly inhabit, one that feels warm, magical, and instantly believable."
Every simulation from bouncing fur to drifting snow was crafted to respond with charm and character, adding texture and authenticity to every moment on screen.
