Topstep
Winter Olympics Campaign
Developed and executed at Scholar, this is a fully integrated creative campaign from the ground up. We crafted the core concepts, visual language, and final films end-to-end. Blending live action, CG, and design-driven storytelling, translating Topstep’s platform and philosophy into cinematic worlds of mountains, monoliths, and cityscapes. Pairing abstract market metaphors with real human performance. From early concept exploration through final execution, every element was designed to work together. A cohesive system built to help Topstep stand apart and its traders climb higher.
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Creative Directors Associate Creative Director Managing Director / E.P. Executive Producer Head of Production Director of Photography Production Designer CG Supervisor Senior Producers Designers Previz |
3D Generalists Lighters Dynamics/FX Compositors Flame Artist Media Manager Editor Telecine Colorist Mix, Sound Design, Music Mix & Sound Designer Music |
Alex Ferriera’s passion and precision run deeply through the film, from the voice to the carving of the fantastical slopes.
From emerging monoliths to cascading skyscrapers, R+D enabled each element to breathe life into the platform UI in a unique way.
PROCESS
"Using every tool at our disposal, we approached the shoot two ways: on set with interactive lighting and practical FX to create a strong foundation for our CG environments, and on the streets of DTLA to capture the visceral energy of a living city."
CONCEPT TO CREATION
Starting from the ground up we built this campaign from pitching top level concepts, writing scripts, all the way to final render. Because of that we were able to craft two films that complimented each other while having their own unique introduction to the future of the Topstep brand.
BEHIND THE SCENES
