Uber
'Go-Get'
When Uber came to us with the idea of creating a mixed media spot to open up their company keynote in NYC, we immediately felt like it had Scholar written all over it. From live action to 3D animation, cel to typography, we had the opportunity to showcase what Uber is all about with the full range of our team in one single, delicious, project.
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Creative Directors Art Director Senior Executive Producer Senior Producer Producer Designers 2D Animators Cel Animators |
3D Generalist Compositors Editor Assistant Editor Telecine Colorist Mix & Sound Design Mix & Sound Designer Music Artist & Track Name
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"There's nothing more exciting than starting a project with a blank slate and bringing everyone's skills and points of view to the table. That kind of creative collaboration creates a special sauce we can tailor to a brand’s identity."
With a limited timeline and a small team, we had to make the most out of every single day and resource. This meant finding creativity not only in the final product but also in all facets of production. From in-house shoots and sourced material to efficient collaboration with Uber and all hands on deck in animation, this one had it all.
PROCESS
BEHIND THE SCENES
