Project:
WisdomTree 'Prime Launch'
With the ever evolving world of digital currency, WisdomTree Investments came to us eager to craft a visual story that combines classic banking identities with the newest of digital technologies. Together, WisdomTree and Scholar developed unique motifs that seamlessly weave together the old with the new, and just when we thought it couldn't get any better… we made it all GOLD!
Credits
- Design & Animation: Scholar
- Creative Director: William Campbell
- Associate Creative Director: Vin Kim
- Art Director: Zach Herdman
- Managing Executive Producer: Kirsten Noll
- Director of Production: Tyler Locke
- Head of Production: Nicole Smarsh
- Sr Producers: Michael Heil, Kev Jones
- Associate Producer: Spencer Moritz
- Designers: Kirt Critoph, Chris Finn, Liam Elias, Zach Herdman, Vin Kim, Jina Kwon, Kevin Kolodinsky, Brice Linane, Sean Martin, Kevin Njoo, Michael Tavarez, Steven Dvornik, Logan Sprangers, Craig Stouffer, Andrew Tan
- 2D Animator: Kirt Critoph, Zach Herdman, Kenny Kerut
- 3D Generalists: Kirt Critoph, Jae Woo Park, Andrew Tan, Mauricio Villa
- Compositing Supervisor: Matt Lavoy
- Compositors: Rachel Moon, Austin Brown
- Media Manager: Adrianna McKinley
- Editors: Brian May, Zach Vandlik
- Mix & Sound Design: Matsumoto & Kane
- Music: DeKibo - “Opening”
"Our aim was to capture the essence of the platform's foray into the digital frontier, using visual metaphors to illustrate its diversified offerings, seamlessly blending traditional roots with the avant-garde."
Process
"Each design frame was meant to capture the essence of ingenuity."
"Within the motion of the piece, we set out to capture the effortlessness of the WisdomTree Prime app. Reimagining and distilling complex financial tenets into striking, abstract visuals. Letting the momentum of each shot carry us to the next with ease."
