World of Coca-Cola
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World of Coca-Cola

'Scent Discovery'

+ 3D ANIMATION
+ CONCEPT & STRATEGY
+ EXPERIENTIAL

Welcome to the vibrant universe of our experiential game of “Scent Discovery” designed exclusively for the World of Coca-Cola. In this interactive creation, we meticulously crafted fantastical landscapes in stunning CG to transport players into a new dimension, where color, memories, and fun challenges seamlessly intertwine.

The game itself, designed with our partners at Local Projects, places the Coca-Cola ambassador in charge, reading off clues and leading one of four unique experiences each time the game is played throughout the day. As players embark on this delightful adventure, a life-sized projection encompasses the room and bubbles representing their favorite carbonated beverage reveal scents when guessed correctly. The game unfolds into a seasonal climax that interlaces memories and aromas all within a landscape tapestry.

Credits

Design & Animation
Scholar

Creative Director
Chace Hartman

Art Director
Madison Ellis

Managing Director / E.P.
Anne Skopas

Executive Producer
Ryan McLaughlin

Deputy Head of Production
Nakia Cooper

CG Supervisor
Michael Cafarelli

 

Senior Producers
Andrew Rindlaub, Christina Yiallouris

Designers
Michael Cafarelli, Susie Scheer, Mauricio Villa, Garret Walter

3D Generalists
Michael Cafarelli,  Garret Walter, Mauricio Villa

Compositors
Michael Cafarelli, Garret Walter, Mauricio Villa

Storyboards
Jasper Yu

 

Mix & Sound Design
Sonic Union

THE LANDSCAPES

Play each season to watch the scent profiles come to life. 

In translating the journey to a functioning product, we decided to break the story down into a series of short loops. This would allow for more freedom and better pacing when experienced by an audience. The ability to wait in a stage for a little longer, but still have the visuals advance in a seamless transition was very important to us. Every animated object, including grass, trees, bubbles, scent objects, and abstract objects needed an animation that was loopable without appearing obviously looped.

*See if you can spot our easter egg to the furry mascot of the Coke brand.*

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WINTER

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SPRING

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SUMMER

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FALL

IN SITUATION

BEHIND THE SCENES

The creative process for developing the landscapes in the early phase provided an exciting ride. There needed to be a careful balance between a grounded, real-world foundation, as well as a more fanciful scent-based imaginary one to evoke certain aromas and memories.