Project:
Zoom One
Zoom One transforms the way teams work together. It's not just one tool, but a vital part of the bigger picture, making collaboration seamless and better than ever before. So together, Zoom and Scholar dreamed up a way to bring this dynamic platform to the screen, transforming it into a living, dimensional space. Everything the light touches comes alive with dashes of vibrant colors and kinetic movement. We worked meticulously to inhabit this world with our unique Zoom characters, who with the help of Zoom One, brought us along as they designed and crafted the next best toy car in the market. At its core, we aimed to design a world that inspires collaboration, productivity, and humanity with a lil’ bit of quirk.
Credits
- Design & Animation: Scholar
- Creative Director(s): Will Johnson & Michael Tavarez
- Art Director: Liam Elias
- Executive Producer: Antonio Hardy
- Head of Production: Nicole Smarsh
- Sr Producer: Seth Gantman
- Associate Producer: Bella Bergeron
- Designers: Ana Chang, Danni Fisher-Shin, Jina Kwon, Aivy Nguyen, Kiron Robinson, Amy Wallace, Siena Mae
- 2D Animators: Sam Bachman
- Cel Animators: Alex Bernas
- 3D Animators: Kirt Critoph, Dylan Blau, Fabio Lamarche, Nick Scarcella, Mauricio Villa
- Storyboards: Ana Chang
- Media Manager: Adrianna McKinley
- Editorial: Scholar
- Editor: Dominic Strazulo
- Music, Mix & Sound Design: Jennifer Pague, Cat Head Noise
"Our designed and animated screens and panels offer a clear and transparent window into what the Zoom One suite feels like. Every button and icon pulses with life, harmoniously interlocking and moving like the gears of a finely tuned machine."
Characters
Process
"We set out to create an authentic crossover style that blends sleek minimalism with tactile textures, embracing style iterations along the way. Drawing inspiration from popup books, our diverse characters embody a fusion of traditional animation and 3D. They seemingly come to life within and out of the screens, showcasing the interactive and flexible nature of the Zoom One platform."
